Abstract

Personality Traits and Performance of Immigrant-Owned Small Businesses

Highlights

  • Small and medium and micro enterprises (SMMEs) play an important role in the economies of countries around the world

  • The results indicated significant positive relationships between three personality traits and the performance of immigrant-owned small businesses

  • The study investigated the effect of personality traits on the performance of immigrant-owned small businesses using the Five factor theory

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Summary

Introduction

Small and medium and micro enterprises (SMMEs) play an important role in the economies of countries around the world. An immigrant entrepreneur is an individual that was born in another country, relocates and starts a business in the host country (Osorio et al, 2015; Omisakin, 2017). Immigrant entrepreneurs contribute to employment and the sustainable growth of host countries and both native and immigrant-owned enterprises should be included in the growth and employment strategy of a country (Kalitanyi & Visser, 2010; Tengeh & Nkem, 2017). Some studies find that native-owned businesses perform better than immigrant-owned businesses while other studies contend the opposite. Despite these inconclusive findings, it is certain that many immigrant-owned small businesses, just like those that are owned by natives, face many challenges which impact on their performance and survival. The challenges encountered by immigrant-owned small businesses include language and cultural barriers, inaccessibility to external finance and a highly competitive business environment (Vinogradov & Isaksen, 2007; Tella, 2015)

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