Personality self-realization as a strategic trend for the development of designer activity of creative approaches

Abstract

The relevance of study is that self-realization of personality in design activity is core component of design creativity, which manifests itself in all spheres of social and individual life and has a high level of dynamism. Modern realities activate problem of forming a subject, its readiness to adapt transformational conditions of life, to act as an active transforming force. The transformation of Ukrainian society of XXI century is unfulfilled without renewal of person itself, which is possible only through developed ability of person himself to a conscious self-development and self-deployment in design art in projection of implementation of creative approaches. Analysis of recent research and publications . Today, most scholars view a person as a subject of their own activity and their own transformation, and development process is generally considered to be self-development (K. Abulkhanova-Slavska, L. Antsiferova, G. Ball, A. Brushlinsky, G. Kostyuk, S. Maksimenko, T Titarenko). Modern scholars such as R. Zobov, V. Kelyasiev, M. Ivanov, M. Yanytsky, V. Lozovy, L. Sidak, O. Kolisnyk and others have made a significant contribution to enrichment of human self-realization. The problem of human self-realization in designer activities and creativity was considered by I. Ryzhova, S. Zakharova and others. Researchers such as A. Dubnyakov, T. Mikhailenko, V. Ponomarev, N. Shut and others engaged in problems of studying gaming activities and gaming technologies. Research methods. In theory and practice of research methods of structural-system, structural-functional analysis, sociokoliologic are widely used , which allowed to penetrate deeply phenomenon of self-realization of individual as a strategic trend of development in projection of implementation of creative approaches. The result of study is that with transformation of society, a person goes to a new level of perfection, falls into a new plane of existence, which begins to dominate natural world, to fully use its energy sources and raw material base. Man, always making measurements of his own sensuality, contributes to formation of such a design form, which is process of encoding familiar entities of surrounding world in projection of development of creative approaches. Creating a designer's form in this process is a material expression of transformation of natural world into a cultural world that requires use of creative approaches. Human relations with surrounding world are dialectical: a person forms a design space, and it, in its turn, changes and rebuilds a person by laws of creativity and creativity. Conclusions. The self-realization of a person in design creative activity takes place by finding individual of his own uniqueness in his creative and spiritual essence. It is proved that self-realization of personality in design activity contributes to formation of person-designer as the center of eternity and infinity of human being. The practical significance of topic lies in fact that processes of self-realization of personality in design activity by methods of creative approaches are researched