Personality Cult or a Mere Matter of Popularity?

Abstract

This paper introduces a theoretical model for distinguishing between mere popularity and personality cults as there currently is an inflated use of the personality cult concept, especially in news media, attaching it to significantly different phenomena. The model is based on Weber’s concept of charismatic authority and consists of three parameters, widespread symbolic elevation, resilience and religious parallels, covering a representational and social practice dimension. Both dimensions are needed to constitute a personality cult. Trump, Putin and Ardern are used as examples of the model’s ability to distinguish between cult and non-cult phenomena. The comparison shows that only Trump and Putin have a cult on both dimensions. Mere popular politicians like Ardern are more comparable to celebrities as these do not have the same authority and power over the followers as leaders with a personality cult – despite potentially showing some cultlike tendencies on the representational dimension. Popular politicians are thus especially characterised by lacking the key social practice aspect of personality cults. As they might still exhibit some cultlike characteristics, the different phenomena are best perceived as being on a continuum ranging from mere admiration or popularity to a personality cult.