Abstract

This present study examined the associations among personality traits, attitude toward using social networking sites, social influence, social networking site usage, and online social support. There were 460 participants. About half of the participants were between 18 and 25 (49%) years of age. A cross-sectional survey research was used to collect the data from participants who had used one of these three social networking sites: Facebook, Instagram, and Line. All in all, the results showed that personality traits, perceived usefulness, perceived ease of use, perceived enjoyment, attitude toward using SNS, social influence, and SNS usage did contribute to online social support satisfaction and frequency. Specifically, Agreeableness, perceived enjoyment, attitude toward using SNS, social influence, and the amount of Facebook use positively predicted support satisfaction. In addition, perceived usefulness, social influence, the number of friends on Facebook and Line, and the amount of time on Instagram positively predicted overall support frequency.

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