Personality and Tendency in Deciding to Receive Cosmetic Procedures among Thai Youth in The Bangkok Metropolitan Area

Abstract

Facial cosmetic procedures are medical interventions which are designed to enhance or improve the appearance of the face. In Thailand, there are limited studies that explore the intentions of Thai youth to undergo facial cosmetic procedures. The research’s purpose is to investigate the reasons that make Thai youth and teenagers undergo facial cosmetic procedures. The correlation between personality traits and the tendency to undergo cosmetic procedures among Thai youth in the Bangkok Metropolitan area was studied using an online questionnaire based on the personalities under the Big Five Inventory-10, including agreeableness, conscientiousness, extraversion, neuroticism, and openness to experience. The Statistical Package for the Social Sciences (SPSS) was used to analyze the data. There are 427 participants in the survey with 70.02% females,an age range of 16-18 and mostly students. The tendency in receiving cosmetic procedures is significantly different between genders among Thai youth. The tendency of receiving cosmetic procedures is significantly different among Thai youth with different amounts of income. Agreeable personalities are significantly different between genders, but there is no correlation between agreeableness and tendency to obtain facial cosmetic procedures, and women are more likely to receive facial cosmetic procedures than men do regardless of agreeableness.