Abstract
Examined personality variables as predictors and moderators of strength-related attitude dimensions (SRAD) using multilevel modeling. Results revealed significant person-level variation in attitude importance, extremity, and ambivalence across attitude objects. Study 1 found the personality variable of need to evaluate (NE) predicted extremity across attitude objects, and finding meaning in life (ML) was predictive of importance across objects. Study 2 revealed that neuroticism and state anxiety were significant predictors of ambivalence across attitude objects. Finally, the NE, the Need for Cognition, and Openness to Experience each moderated the within-person relationship between extremity and ambivalence across objects, with higher values on the individual difference variables being related to stronger within-person relationships. Implications for research on attitude strength and the relationships between personality variables and attitudes are discussed.
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