Abstract
Giving smokers personalised information on their risk and inviting them to a “stop smoking” taster session more than doubled the likelihood that they would go on to attend NHS stop smoking services and increased their quit rate compared with giving standard information, a randomised trial has shown.1 Government funded smoking cessation services were established in England in 2000 to help smokers quit. But under 5% of smokers attend these services each year, and numbers have been decreasing since 2012. Previous research suggests that proactive, personalised invitations can increase attendance. Researchers randomly allocated 4384 smokers to personalised information on quitting smoking or …
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