Abstract
The study examined the relationship between the List of Values (LOV) and Plog's traveler personality type scale and the ability of each to predict travel style. Survey data were collected from a convenience sample of 514 visitors to a tourist destination in Arizona. Results indicated that personal values were significantly related to traveler personality type (p .25). It was concluded that Plog's measure of traveler personality type may more accurately be conceptualized in terms of locus of control.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
