Personal values, cultural competence, self-confidence: comparation among Korean, Japanese, Chinese, and Indonesian employee

Abstract

The role of personality in work-related behaviours and values has gained renewed attention over the past decade. As the opening of the free trade era, many local employees feel less confidence to compete with expatriates. This research investigates the differences of the influence of personal value and cultural competence towards self-confidence whether directly or through personal branding. Based on cross cultural analysis among expatriate of Korean, Japanese, Chinese and local employees. The ANOVA and SEM AMOS multiple group analysis used and the empirical finding indicate that the personal branding have negative impact to self-confidence. Cross cultural analysis found that cultural competence more dominant influence towards self-confidence than personal values between expatriates and local employees.