Personal Information in Searching for Faces

Abstract

Participants searched for a target on a television monitor either after they viewed pictures and received physical information about the target or received that information augmented by personal information. Based on a levels of processing perspective we predicted that the addition of personal information would stimulate deeper processing and result in better identification performance. Personal information did increase identification accuracy, as anticipated. Personal information also increased the duration of time spent on the search task relative to a distractor task, suggesting that personal information may have done more than deepen the processing at the time of encoding. In the current climate of terrorism, this increase in identification performance via a surveillance camera has clear applied significance.