Personal Features of Identification and Uniqueness in the Anthropological Field of Social Discourse

Abstract

In this article, fashion is understood as a means by which an individual gains access and gradual establishment as a participant in a social environment. Fashion can be seen as the evolution of the expression of specific views on the external expression of a person’s common understanding. Then it is perceived too as an element of clothing and a person’s overall wardrobe. In a broader sense, as shown here, fashion is thought of as a social standard that is fulfilled only when it corresponds to a common cultural perception of the social order. The relevance is determined in particular by the fact that fashion is part of the mass culture and can form the appearance of a person.Thus we understand fashion as part of mass culture, and its impact on the personal formation and development of people in the modern society becomes the subject of study. In particular, the set of fashion elements of youth is taken, in addition to development in the social environment itself.The novelty of this study lies in determining that a person perceives fashion not only in the process of his/her professional development but also in the processes of developing their own emotional and personal status. Youth is most vulnerable to this. We have studied university students who were born during the phase of the post-Soviet state’s formation. For the first time results can be presented on the basis of the analysis of that generation, which determines their way of life after the transition period. A further direction and application of this study are in forming a link that will create a correlation between current fashion trends and the opportunities young people have for social adaptation.