Abstract
The study set to investigate personal factors and personality characteristics as Predictors of customers satisfaction with health care services. The study utilized Ex-Post Facto design. A total number of 100 participants took part in the study which were made up of 57 (57%) males and 48 (48%) females, with a mean age of 24.47 (SD = 7.43). Structured questionnaires were employed for data collection. Two hypotheses were stated and tested with multiple regression analysis. The results showed that customer personality characteristics were not significantly independently and co-jointly related to customer satisfaction, R 2 = .05, F(5, 94) = 1.05, P.ns. The results also showed that customer personal factors did not significantly independently and co-jointly predict customer satisfaction with health care services, R 2 = 03, F(4,95) = .72. P.ns. The results were discussed in relation to the existing theories and relevant studies. It was then recommended that some other factors such as affiliative behaviour, perceived competence of physicians, social support, etc might be found more relevant in customer satisfaction with health care services. African Journal for the Psychological Study of Social Issues Vol. 8(2) 2005: 243-263
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: African Journal for the Psychological Study of Social Issues
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
