Personal Data Privacy and Protection in the Meeting, Incentive, Convention, and Exhibition (MICE) Industry

Abstract

With the new developments in information technologies, personal and business data have become easily accessible through different channels. The huge amounts of personal data across global networks and databases have provided crucial benefits in a scientific manner and many business opportunities, also in the meeting, incentive, convention, and exhibition (MICE) industry. In this chapter, the authors focus on the analysis of MICE industry with regards to the new regulation (GDPR) of personal data protection of all EU citizens and how the industry professionals can adapt their way of business in light of this new regulation. The authors conducted an online interview with five different meetings industry professionals to have more insight about the data produced with its content and new regulations applied to the industry. The importance of personal data privacy and protection is discussed, and the most suitable anonymization techniques for personal data privacy are proposed.