Person perception when aggressive or nonaggressive sports are primed

Abstract

Previous research investigating the factors contributing to sports spectator violence has focused primarily on conscious processes such as the disinhibiting effects of aggressive models and physiological arousal. The current research borrows a methodology from social cognition work to examine the role of passive, category accessibility effects on fan hostility. Prior research has indicated that as a schema becomes more accessible in memory, the use of it to encode subsequent information is increased. It was therefore hypothesized that individuals for whom the category of hostility had been unobtrusively primed with aggressive-sports names (e.g., boxing) would rate an ambiguous target person as more hostile and as more likely to prefer hostile activities relative to persons who were primed with sports names which were not associated with violence (e.g., golf). The results supported the hypotheses, with subjects who were primed with aggressive-sports rating an unrelated target person's behavior as significantly more hostile and as more likely to prefer aggressive activities relative to subjects exposed to sentences containing references to nonaggressive-sports. Discussion includes the potential ramifications for spectator aggression at sporting events.