Abstract

The effects of repeated verbal-satiation applications, i.e., rapid repetitions of words for several minutes at a time, was studied over the course of several weeks by means of GSR changes. Highly charged, personally relevant words were divided into experimental words and control words, equally matched on emotional-response intensity. The satiation treatment consisted of three 40-min periods occurring once a week, with the outcome that the formerly highly charged words that were satiated yielded significantly lower GSR tracings than did the highly charged but unsatiated words. The satiation effect persisted for at least a week, i.e., the time lapse between the last satiation session and the post-satiation test. GSR levels dropped more quickly after the first satiation, and continued to drop throughout the rest of the satiation sessions. Thus, the interpretation of the effects of reactive inhibition as the sole process involved in satiation was questioned.

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