Abstract

This study explores the potential and benefits of persimmon fruit (Diospyros kaki) for human health and the prospects for producing and downstream this fruit in Indonesia. Persimmons have rich nutritional content, including vitamin A, vitamin B6, vitamin C, and vitamin K, as well as essential minerals such as potassium. This content has been known to have various benefits, including its ability to lower blood cholesterol levels, maintain eye health, and even potentially as an antiviral agent. In Indonesia, persimmons are less popular, but some regions such as Malang (East Java) and Toba (North Sumatra) produce them to increase farmers’ income. This research also explores the downstream potential of persimmon fruit products. This step is part of the community’s economic empowerment strategy by utilizing the potential of environmentally sound natural resources in East Java, Indonesia. This study uses the SWOT analysis method to determine internal and external factors that can see the prospects of persimmon farmers and factors that affect the downstream development of persimmon fruit products. This study aims to identify the prospects of persimmon farmers and components that affect farmers’ income through sustainable downstream of persimmon fruit products.

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