Persepsi Wisatawan Terhadap Daya Tarik Ekowisata Bahari Pantai Enabara, Kabupaten Ende, Provinsi Nusa Tenggara Timur

Abstract

Ende Regency has a huge potential to be developed into a tourist attraction. One of them is the marine tourism attraction located in Aewora Village, Maurole District, namely Pantai Enabara. The beach has not been developed because of the lack of government attention and the low level of tourism human resources of the local community. This study aims to determine the role of stakeholders, to know the perceptions of the local community and tourists, and to conduct a strategic development of tourist attractions. The research used a qualitative method with Likert scale assisted. The data were collected by observation, interview, questionnaire, and documentation study. The number of respondents in the data collection of 20 respondents selected incidentally. The concept used in research is the concept of tourist attraction, marine ecotourism, and perception. The results showed that tourists are very enthusiastic to welcome the proposal to make Enabara Beach a tourist destination. In terms of tourists, tourists realize that Enabara Beach has a very attractive appeal and tourists also agree if the beach is managed based on the principles of eco-tourism. In supporting the maritime tourism development strategy based on ecotourism, active participation from the community, Local Government, and coordination of all stakeholders are needed to improve the quality of service and tourism attractions, accessibility, facilities, and institutions. Keywords: Tourist Attraction, Marine Ecotourism, Tourist Perception.