Abstract

Everyone is a consumer regardless of legal standing and social status. The government and business actors and other professions when using other people's goods/services are consumers. Since humans are in the womb until they die are consumers. Therefore the law provides protection so that business actors do not question their interests, both under normal circumstances and during emergencies like now, where Indonesia and the whole world are being hit by the Covid-19 Pandemic. The solution in this research is how are consumer behavior patterns during the Covid-19 Pandemic in meeting their needs? Empirical research using several approaches, analyzed qualitative-quantitative data, and the results are in the form of analytic descriptive. The conclusion of the research is that during the Covid-19 pandemic, consumer behavior changed, especially in aspects of fulfilling daily needs and efforts to increase immunity. Therefore, during the Covid-19 Pandemic, the government had to increase its closure as a protector and consumer protector.Everyone is a consumer regardless of legal standing and social status. The government and business actors and other professions when using other people's goods/services are consumers. Since humans are in the womb until they die are consumers. Therefore the law provides protection so that business actors do not question their interests, both under normal circumstances and during emergencies like now, where Indonesia and the whole world are being hit by the Covid-19 Pandemic. The solution in this research is how are consumer behavior patterns during the Covid-19 Pandemic in meeting their needs? Empirical research using several approaches, analyzed qualitative-quantitative data, and the results are in the form of analytic descriptive. The conclusion of the research is that during the Covid-19 pandemic, consumer behavior changed, especially in aspects of fulfilling daily needs and efforts to increase immunity. Therefore, during the Covid-19 Pandemic, the government had to increase its closure as a protector and consumer protector.

Full Text
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