PERLINDUNGAN HAK KONSUMEN DALAM TRANSAKSI ELEKTRONIK (E –COMMERCE)

Abstract

The development of Internet-based technology is one factor that has a very significant influence in the field of trade, which is known as electronic commerce or the more popular as e-commerce. Through e-commerce, a seller / business does not have to meet directly with buyers or consumers as occurs in conventional business / traditional, but will only be done via the internet / happening in cyberspace. The positive side is obtained through e-commerce transactions, both for consumers and for business is good especially in terms of practicality in terms of time, cost and effort. While the downside for consumers is concerned with the rights that there is no clear information about the goods and / or services offered, the status of the business, bertrnsaksi security and privacy, the imposition of risk that is not balanced because the general sale on the internet, the payment has been settled made in advance by the consumer. With the birth of the Law no. 11 Year 2008 on Information and Electronic Transaction, then the protection of consumers in the trade through e-commerce can be divided into four, namely: 1) supervision of the business includes the identity and official license owned, 2) protection against identity / consumer data, 3 ) are clear and correct information about your products and / or services offered, and 4) a complete and clear I nformation about the transactions and matters relating to the transaction.