Abstract
This study aims to describe the halal lifestyle behavior and purchasing intention in halal products among students of the Sharia Economics Study Program at Universitas Siliwangi. The research employs a descriptive statistical approach with primary data collection techniques complemented by a literature review. The findings of this research indicate that a halal lifestyle can enhance purchasing intention in halal products, as it has become a necessity for Muslims. Based on this study, it is evident that 95% of the sampled students from the Sharia Economics Study Program at Universitas Siliwangi have adopted a halal lifestyle. Consequently, this will increase the students' intention in purchasing halal products.
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