Abstract
A course at the University of Toronto encourages engineering students to analyze how science isconveyed in the popular media through a variety of contexts. An analysis of the language and rhetoric of these communicative acts provides on entry point into how science is framed, while the discipline of performance studies, which identifies and analyzes the mechanisms with which we present our messages and ourselves, provides another useful tool through which to understand the motivations and associated strategies behind scientific communication. This teaching practice paper presents three case studies of scientific press conferences used in the course: NASA’s 2010 astrobiology event, the Higgs Boson announcement in 2012, and Virgin Galactic’s 2014 SpaceShipTwo crash. These three case studies illustrate how the act of communicating science within public spaces should be navigated with an awareness of the intended message and the way that this message is conveyed and perceived. Each case study includes a summary of observations on the event (generated and shared through class discussions), and prompts that will enable theeffective instruction of these and other case studies.
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