Abstract
ABSTRACT This article proposes the metaphor of masquerade to explore the dynamics of ‘cure-ism’ and tourism, work and play, production and consumption, elitism and accessibility, authenticity and artifice through a study of Vichy, one of the leading European travel destinations in the late nineteenth and early twentieth centuries. It argues that performances of laborious leisure and productive consumption inherent in a Vichy cure reveal the resort as a distinctively modern place emblematic of the tensions at the heart of the French Third Republic.
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