Abstract

By examining gender scripts and performances in Chinese nostalgic studio wedding photography, this article explores the historical and cultural resources available for a particular gender project in contemporary China. It suggests a resonance between the post-Mao gender project and China’s modernity project and Chinese cultural identity construction, and argues that the post-Mao gender project is carried out under the haunting shadow of the Maoist gender ideology, and through cross-cultural negotiations with the Western gaze.

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