Performing arts attendance in Taiwan: who and how often?

Abstract

This paper uses the logistic regression model and the count data model to identify the determinants of the likelihood and frequency of attendance at performing arts events in Taiwan. Using data collected from a telephone survey, we find that education and income, being determinants of the likelihood of attendance, are not significant in determining frequency of attendance. On the other hand, whereas members of performing arts groups attend more frequently than non-members, holding a membership or not does not seem to affect the likelihood of attendance. Personal relationships with the performing arts industry make one more likely to attend as well as to attend more frequently. Those who more often watch or listen to performing arts programs through the media or pay more attention to performing arts-related information are also likely to participate in live events and participate frequently. Lastly, age dose matter. We further find evidence of both life cycle and human capital effects in performing arts attendance.