Performing and counter‐performing organic food markets in East Asia: The role of ahimsa, scientific knowledge and faith groups

Abstract

AbstractInspired by Japanese faith groups, organic food production has witnessed surprising growth in East Asian countries, such as Japan, Taiwan, and South Korea, over the past two decades. The rapid expansion of East Asian trans‐national organic food production networks is closely linked with religious practices and beliefs, such as ahimsa (non‐killing). The complexities of transnational organic production networks in East Asia cannot be adequately captured by the existing literature on “conventionalisation of organic agriculture,” which repeatedly debates the extent to which capitalism intrudes on the social and biophysical dimensions of farming. I argue that this simplified and binary debate tends to treat the organic market as an unquestioned, stabilised, and universalised artefact. Less attention has been paid to questions such as, how do alternative food markets come into being, stabilise or get crushed? Inspired by the social studies of economisation and marketisation (SSEM) approach, this paper urges scholars to move beyond the conventionalisation debate and draws attention to the organic food market‐making practices. Taking inspiration from SSEM thinking, I propose that more emphasis needs to be placed on the performation struggles, which refers to the confrontations between different economic programmes and actors. By drawing attention to the organic market performation struggles in Japan and Taiwan, this paper argues that organic food market‐making is a global heterogeneous assemblage, in which all human and non‐human actants across multi‐scalar geographies, such as trans‐local religious/scientific knowledge, believers, and so on, can contribute to the making and remaking of markets. With reference to qualitative interviews with organic distributors and practitioners, this paper deepens the knowledge of the geographies of marketisation in a global‐relational context.