Abstract
Our lives are being measured in rapidly increasing ways and frequency. These measurements have beneficial and deleterious effects at both individual and social levels. Behavioral measurement technologies offer the promise of helping us to know ourselves better and to improve our well-being by using personalized feedback and gamification. At the same time, they present threats to our privacy, self-esteem, and motivation. At the societal level, the potential benefits of reducing bias and decision variability by using objective and transparent assessments are offset by threats of systematic, algorithmic bias from invalid or flawed measurements. Considerable technological progress, careful foresight, and continuous scrutiny will be needed so that the positive impacts of behavioral measurement technologies far outweigh the negative ones.
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