Abstract
Abstract Most of the existing web pages have poor visibility, high bounce rates, and low conversion rates due to performance issues on mobile devices. The aim of this research work is to develop a framework which optimizes the performance of mobile web. The primary technology used in the framework is Google’s AMP (Accelerated Mobile Pages). The proposed framework converts a non-AMP web page into an AMP compliant web page, with additional feature of internationalization, and caches it on cloud for future reference. The proposed framework is tested on various content rich sites and performance of converted AMP pages is com- pared with original pages based on various parameters likes first meaningful paint, first interactive, etc.
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