Abstract

Purpose – The purpose of this paper is to examine the ability of Russian firms to develop strategic entrepreneurship (SE) as a source of sustainable competitive advantage in a turbulent and hostile business environment. It aims to suggest a model of SE that includes two components – exploration and exploitation – and to test this model on 500 Russian small to medium‐sized enterprises (SMEs) which show the influence of these components on firm performance. It also aims to address one of the most fundamental questions confronting the international business (IB) field: “What determines the success and failure of firms around the world?”.Design/methodology/approach – The paper presents empirical research with a regression analysis of 500 Russian SMEs operating in Moscow and St Petersburg in three major industries: information technologies and communications (ICT), hotels, restaurants, and cafes (HoReCa) and wholesale/retail.Findings – The Russian firms show a positive influence of exploration and exploitation...

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