Abstract
Both sellers and buyers heavily depend on the opinions of customers in purchasing and selling products online. When it comes to text-based data, sentiment analysis of user reviews has become a prominent facet of machine learning. Text data is generally unstructured which makes opinion mining very challenging. A wide array of pre-processing and post-processing techniques need to be applied. But the major challenge is selecting the right classifier for the job. Naïve Bayes algorithm is a commonly used machine learning classifier when it comes to opinion mining and sentiment analysis. The focus of this survey is to observe and analyze the performance of Naïve Bayes algorithm in sentiment analysis of user reviews online. Recent research from a wide array of use-cases such as sentiment analysis of movie reviews, product reviews, book reviews, blog posts, microblogs and other sources of data have been taken into account. The results show that Naïve Bayes algorithm performs exceptionally well with accuracies between 75% to 99% across the board.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Innovative Technology and Exploring Engineering
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
