Abstract
Eggplant Brownies (Brownte) is one of the culinary diversification in the Batu City. "Sentra (Selera Nusantara)" has developed a unique food-based form of brownies healthy vegetables since 2010 with brownies carrots, tomatoes, corn, mustard greens. with the name Brownty (Healthy Brownies). The advantage of Brownty is of bioactive compounds from vegetables so it proved Brownty as one of the functional food for health. Outlets "Griya Brownte" which has a program 'Brownty Cooking Show' in the concept of "Open Kitchen" that consumers can enjoy a live presentation as well as how to cook Brownty. The concept of "Open Kitchen" aims to demonstrate the quality of materials and food processing that can be seen directly by consumers. PT Sentra also provides an opportunity for partnership cooperation Brownty healthy snacks in the form of Franchise by investing 25 million a facility such as the right partner and use the brand Brownty for 5 years, partnerships and employee training and supplies equipment for the production and marketing Brownty. The presence of IPTEKDA LIPI XIV activity has provided facilities for technology transfer in the form of food mixer, gas baking oven, steamers, production tables, showcase with freezer to increase production capacity Brownty perfomance and become competitive health food as souvenirs typical of Batu City. Keywords: brownies, open kitchen, franchise
Highlights
The advantage of Brownies Healthy (Brownty) is of bioactive compounds from vegetables so it proved Brownty as one of the functional food for health
PT Sentra provides an opportunity for partnership cooperation Brownty healthy snacks in the form of Franchise by investing 25 million a facility such as the right partner and use the brand Brownty for 5 years, partnerships and employee training and supplies equipment for the production and marketing Brownty
WHO Regional Office South East Asia, New Delhi, India
Summary
Brownty selama 5 (lima) tahun, pelatihan kemitraan dan karyawan serta peralatan perlengkapan untuk produksi dan pemasaran Brownty. Namun makanan ini juga terkenal memiliki kalori yang sangat tinggi karena menggunakan coklat dan terigu dengan komposisi cukup tinggi. Karena memiliki rasa yang enak dan dapat diterima dengan baik di Indonesia, maka pada tahun 2008 diadakan pelatihan pembuatan brownies dari bahan dasar terong oleh pemerintah Kota Batu. Sentra (Selera Nusantara) sebagai perusahaan yang ingin menjual dan mengembangkan makanan khas Indonesia melihat prospek untuk mengembangkan brownies berbahan dasar sayuran sehat. Menilik prospek untuk mengembangkan usaha Brownty ini cukup besar, maka dibukalah kesempatan untuk kerjasama kemitraan jajanan sehat Brownty (Brownis Healthy) ini dalam bentuk Franchise dengan investasi 25 juta mendapatkan fasilitas berupa Hak bermitra dan menggunakan brand Brownty selama 5 (lima) tahun, pelatihan kemitraan dan karyawan serta peralatan perlengkapan untuk produksi dan pemasaran Brownty. Dengan demikian brownte ikut serta dalam meningkatkan ketahanan pangan nasional dengan mengurangi ketergantungan terhadap bahan pangan impor
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