Abstract

Cognitive fit theory suggests that individuals’ goal achievement is enhanced when their cognitive style fits the information processing requirements of their task environment. We report novel empirical evidence in favour of this claim from the context of Australian small manufacturing firms. In general, our findings shed new light on the micro-foundation of firm performance and advance understanding of the cognitive mechanisms involved in the behavior of strategic leaders. Drawing on these results, several theoretical and managerial implications will be presented which contribute to the theory and practice of entrepreneurial performance. We also illustrate few directions for future research.

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