Abstract
Purpose: The requirements for high quality and diversification aquatic products are increasing with the improvement of Chinese living standard. However, the distribution between place of production and place of consumption are uneven, which results in large cold-chain logistics demand for aquatic products. At present, the low-level development of cold chain logistics has a bad impact on the circulation of aquatic products in China. So it is very urgent to develop cold-chain logistics in China. Design/methodology/approach: In order to do this, we apply performance evaluation, a well-known management tool, to study Chinese aquatic product cold-chain logistics. In this paper we first propose SISP(Subjects, Indexes, Standards, and Phases of performance evaluation) model and ACSSN model(Aquatic product, Customer, Supply Chain, Society, and Node enterprises of supply chain) for aquatic products cold-chain logistics performance evaluation. Then an ANP-Fuzzy method is proposed to evaluate the operational performance of Shandong Oriental Ocean Sci-Tech Co., Ltd. Furthermore, a system dynamic model is built to simulate the impact of temperature on the profits in aquatic products cold-chain sales section. Findings: We find out within a reasonable temperature range, lower temperature brings higher profit level. Also, performance improvement methods are proposed and the simulation of performance evaluation system is developed. Practical implications: Our findings can help to improve the level of aquatic product cold-chain logistics in China. Originality/value: The paper proposes the SISP (Subjects, Indexes, Standards, and Phases of performance evaluation) model and ACSSN model (Aquatic product, Customer, Supply Chain, Society, and Node enterprises of supply chain) for aquatic products cold-chain logistics performance evaluation.
Highlights
Until 2012, the output of Chinese aquatic production has ranked first in the world for 23 years
Performance evaluation plays an important role in improving the performance of aquatic products cold-chain logistics
According to the characteristics and goals of aquatic products cold-chain logistics, we propose innovatively the SISP (Subjects, Indexes, Standards, Phases of performance evaluation) model for aquatic products cold-chain logistics performance evaluation system and ACSSN (Aquatic products, Customer, Supply chain, Society, Node enterprises of supply chain) model of performance evaluation indexes based on traditional performance evaluation system
Summary
Until 2012, the output of Chinese aquatic production has ranked first in the world for 23 years. The production of aquatic products shows obvious regional characteristics in China. This leads to the differences in consumption habits and consumption preferences at difference region. Data from questionnaire shows that the expenditure proportion for aquatic products in the household food consumption are respectively 24%, 17% and 13% in Shanghai, Beijing and Xian (Sun, Wang & Zhang, 2015). As a high-protein and high-nutrition food, is very popular and the consumption increases quickly. Because of the vast territory of China, the requirement for diversity and high quality aquatic products will results in multitudinous and long distance logistics. The high logistics costs leads to high sales price of aquatic products.
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