Abstract
Satisfying customer demand is one of the growing concerns of supply chain managers. On the other hand, the development of internet communications has increased online demand. In addition, the COVID-19 pandemic has increased the demand for online shopping. One of the useful concepts that help to address this concern is the omni-channel strategy, which integrates online and traditional channels with the aim of improving customer service level. For this purpose, this paper proposes an algorithm for evaluating Omni-channel Distribution Network Configurations (OCDNCs). The algorithm applies an extended Data Envelopment Analysis (DEA) model to evaluate OCDNCs based on cost, service, transparency, and environmental criteria; and then, forms a consensus on the evaluation results generated according to different criteria by utilizing an uncertain optimization model. To the best of our knowledge, this is the first attempt in which such an algorithm has been employed to take into account the mentioned criteria in a model to evaluate OCDNCs. The application of the proposed models was investigated in a case study in relation to the Indian retail industry. The results show that the configuration with the most connections among its members was the most stable, robust, and efficient.
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