Abstract
The advent of the World Wide Web has opened up a new vista of opportunities for investment in the Information Communication Technology (ICT) industry. In recent years, the cyber café business has attracted considerable investment, providing job opportunities for many people. On the other hand, it has also been observed that some hitherto vibrant cyber cafes are also closing down due to the fact that they could not break even. This study, is therefore, aimed at identifying the factors/indices that could enhance the performance of cyber cafes. A total of 250 users of cyber cafes in Akure, Ondo State, Nigeria were randomly selected and a structured questionnaire was administered on them. Data collected was analysed using factor analysis by principal component. The result revealed that four factors, namely quality of hardware, speed of processing, cost, and reliability of service are the major factors that influence users’ patronage. It is therefore recommended that investors and would-be-investors in the cyber cafe business should pay attention to these facors in order to enhance the success of their investment.
Highlights
The increased awareness and usage of Internet services by Nigerians has led to investors committing resources to the establishment of cyber cafe businesses
The Bartlett’s test Table 2 shows a chi-square of 2077.117 and a significant level of 0.000, which is an indication of the adequacy of the sample
It is an index for comparing magnitudes of the observed correlation coefficients between all pairs of variables
Summary
The increased awareness and usage of Internet services by Nigerians has led to investors committing resources to the establishment of cyber cafe businesses. Oluwadare (2006) noted that in the last decade, there has been unprecedented upsurge in the flow/movement of people, information, goods, and services across the globe. Most urban centres in Nigeria have witnessed an unprecedented upsurge in the establishment of cyber cafes. This trend has placed a heavy demand on ICT facilities which are at its infancy in Nigeria. Sampling Technique The research population consists of 124 registered cyber cafe in Akure out of which 25 cyber cafes were randomly chosen.
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