Abstract
ABSTRACTThe study examines the performance, in terms of efficiency, of the Hong Kong hotel industry during the period 2002–2013. Employing both CCR-DEA and BCC-DEA models, the study results show that, among the three Hong Kong hotel tariff categories, in terms of overall managerial efficiency, high tariff A outperformed the other two hotel categories with the strongest stability in performance, whereas high tariff B fell behind the other two hotel categories with the most instability in performance; the impact of special events on the performance of different hotel tariff categories is dependent upon whether those events influence the target customers of the hotel tariff categories. Complementary to the hotel industry’s prevailing use of performance indicators such as occupancy percentage or average daily rate, this paper offers an alternative perspective to examining hotel industry performance in Hong Kong, and to articulate the relationships between the performance, market positioning, and customer base of the different hotel tariff categories.
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