Abstract
We analyze the role of performance and beauty for the market value and the social media popularity of all female soccer players who took part in the European Championship 2022. Controlling for team and position effects, we find that the players’ market values are determined by a set of performance indicators and their social media popularity, which in turn is determined by the performance and facial attractiveness of the players. Thus, while beauty has no statistically significant direct effect on players’ market values it indirectly affects their values through the effect on social media popularity.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
