Abstract
Over the last ten years, spa as one of the products of wellness tourism is growing very fast in Bali, necessitating the development strategy in accordance with the conditions of Bali. The rapid development momentum for the business of spa is opened in Bali, although in the external side of the business will compete with the international trade environment to take advantage and create sustainable economic growth prospects. This will be an opportunity for Bali as a destination spa in the future. In an effort to maintain and continue to develop quality as the best spa destinations in the world, we need the right strategy to make the creation and supporting product innovation spa in Bali. This study aims to create an integrated assessment of the extent of the influence of the utilization of natural resources, human resources and local knowledge of the existence and essence of spa in Bali and methods for utilizing natural resources, human resources and local knowledge of Bali on development of spa in Bali. Research design and methods of approach to the problem that are done in this study using descriptive design, where the planning and execution of research conducted in the form of field data are collected in the form of surveys, questionnaires and statistical data processing. The target population in this study is divided into three, namely: the company or a place that offers spa services, spa services supporting manufacturers and both foreign and domestic tourists who use the services of spa services in Badung and Gianyar, by assuming the two districts can represent the tourist population to Bali. Based on several case studies found that the performance of spa services in terms of utilization of natural resources, human resources, and local wisdom of Bali, particularly in terms of (1) the atmosphere (ambience), (2) equipment and design, (3) the qualifications and skills of the therapist, (4 ) treatment menu, and (5) the quality of services as a whole has shown good performance. Consumer expectations of the spa service indicators in terms of utilization of natural resources, human resources, and local wisdom of Bali, particularly in terms of (1) the atmosphere (ambience), (2) equipment and design, (3) the qualifications and skills of the therapist, ( 4). The treatment menu, and (5) the quality of services (service) as a whole have demonstrated the value of important categories.
Highlights
BackgroundMany researches have been done about the quality of services and satisfaction of marketing, but only a few attentions has been carried out to analyze the perception of service quality to customer satisfaction in the spa industry
This research is located in two districts, namely Badung especially Nusa Dua, Jimbaran, Kuta and Gianyar regency especially in the area of Ubud. This refers to the number of spas are scattered in the area and to determine whether the study was able to contribute to the improvement of natural resources and local human resources, per capita income, in an effort to improve the existence and essence of Bali in the spa, and is not Direct preserving, conserving local wisdom and culture
Spa types to conduct a survey dominated by business type and partly Day Spa Resort Spa, totaling 237 Spa is http://ojs.unud.ac.id/index.php/eot e-ISSN: 2407-392X. p-ISSN: 2541-0857
Summary
BackgroundMany researches have been done about the quality of services and satisfaction of marketing, but only a few attentions has been carried out to analyze the perception of service quality to customer satisfaction in the spa industry. Research is needed to determine the relationship between perception of service quality and improvement strategies that must be done in the spa industry in Bali. Bali as an international tourism destination has integrated health and wellness spa in particular as a unit of hotel services in the tour package. This refers to the reality in which most of the hotels in Bali have to equip their products with the spa services, especially health and wellness spa should be developed and enhanced in accordance with the expectations of the tourists or consumers. Efforts to develop and improve the quality of spa services that already exist in Bali, a destination product differentiation and uniqueness of existing destinations, so expect the Bali tourism destinations can be expanded both in service and management
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