Abstract
This paper explores how the individuals (women) constitute their own subjectivity through neo-liberal discourses in Pakistan. This paper examines the media discourses on perfection in Pakistan based on the claim that such discourses may function to spread neoliberal thinking in society. Foucault notion of neo-liberal governmentality provides a theoretical basis for this work. This is an empirical study aimed at investigating discourse featuring in the Pakistani Morning show (Good Morning Show with Nida Yasir).This paper discusses the morning show in a way to reveal how technologies of neoliberal globalization produce and reproduce discourses in subjectivity.
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