Abstract
Changes in the character of skills training customers towards the era of online learning due to the COVID19 pandemic have created a gap between business planning and reality. Therefore it is necessary to do intervene through strategic planning that considering stakeholder expectations as well as managing various factors that affect business sustainability. The aims of this study: (1) To identify strategic factors of business; (2) To formulate sustainable business development strategies. This research uses a descriptive approach through a case study at GHI Training during October and November 2020. Research data processing using IE matrix and TLBMC. Based on the evaluation results obtained 17 external strategic factors with an EFE score of 3,00 and 15 internal strategic factors with an IFE score of 2,87. The company is in a strong internal position and can respond well to opportunities and threats. Through the IE matrix, the company is placed in a hold and maintain position, so it is advisable to focus on the strategy of market penetration and product development. Essentially, from a theoretical and practical point of view, the use of TLBMC can help management to see comprehensively the company's business model and its relation to business sustainability. Keywords: strategic planning, business sustainability, COVID19, skill training, triple layer business model canvas
Highlights
to the COVID19 pandemic have created a gap between business planning and reality
necessary to do intervene through strategic planning that considering stakeholder expectations
This research uses a descriptive approach through a case study at GHI Training
Summary
Penelitian ini dilakukan pada GHI Training selama dua bulan, sejak Oktober hingga November 2020. Pemilihan objek studi kasus didasari alasan karena belum ada penelitian strategik khususnya dalam menghadapi situasi krisis pada perusahaan jasa pelatihan keahlian berbasis kepakaran perguruan tinggi. Jenis data yang digunakan pada penelitian ini terdiri dari data primer dan sekunder. Data primer diperoleh dari responden yang merupakan stakeholder internal serta eksternal perusahaan dan ditentukan menggunakan pendekatan purposive sampling. Hasil evaluasi tersebut kemudian dipetakan ke dalam matriks IE untuk merumuskan alternatif strategi pengembangan bisnis GHI Training dalam menjalankan bisnis yang lebih berkelanjutan di masa depan. Kerangka pemikiran penelitian sebagaimana terlihat pada Gambar 1 didasari oleh beragamnya potensi kepakaran Universitas GHI yang relevan dengan berbagai kebutuhan pengembangan keterampilan SDM pada berbagai jenis industri maupun profesi. Hipotesis penelitian ini adalah bahwa GHI Training memiliki model bisnis yang berkelanjutan. Hal ini didasari pemahaman bahwa dari sudut pandang ekonomi peluang bisnis pelatihan keahlian masih sangat terbuka lebar. Dari aspek sosial, perusahaan saat ini juga dipandang telah dapat menjalin kemitraan yang baik bersama stakeholder
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