Abstract
In general, a trade center need to showcase something unique and special to attract guests and tenants. “FESTIVAL KAMPUNG TANGERANG” is a concept of public relations strategy which is created by the conceiver to build the image of CBD Ciledug Mall to attract more traffic to visit. In the making of this concept, the conceiver already conducted pre-research by interviewing customers, tenants and management of the CBD Ciledug Mall to get the idea for the concept to be developed further. This concept is based on Ronald D. Smith Theory which helps the conceiver in building and road map which is needed to make this concept. The final outcome of this concept still needs to be discussed with the Mall Management for further if it is going to be made into an event.Keywords: Tangerang city; shopping mall; CBD Ciledug Mall
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
