Abstract
Hijab is currently interpreted as part of women's fashion, to complement the beauty of clothes worn everyday. Many factors have caused a shift in the meaning of hijab for women. Some of the factors include trends. This study aims to reveal the role of the media, especially in the Wolipop portal, as an online media that packages women's lives in various aspects including the hijab profile in building the trend of women's hijab. In an effort to reveal this shift, the writer uses the theory of Roland Barthes as a knife to analyze the depiction of hijab women. The data were collected using purposive sampling method of articles on the hijab profile content in Wolipop. Based on the research results, it is known that in its development, the media presents women who are able to make the hijab not only a sign of Muslim women, but women who wear hijab have been able to appear in the public with various achievements that have led to the latest hijab fashion models. And online media consciously package how women are free to express themselves with their hijab according to their profession, age, interests and preferences.
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