Perceptions of tourists at risky destinations. A model of psychological influence factors

Abstract

PurposeThis paper aims to present a model including essential constructs for the measurement of travellers' characteristics in a perceived unsafe destination. This model functions as the basis for three empirical case studies testing the relevance and explanatory power of stable factors regarded as crises‐resistant (e.g. values and holiday preferences) and dependent aspects regarded as crises‐sensitive (attitudes, perceptions and holiday activities).Design/methodology/approachIn total, 930 tourists completed a standardized questionnaire in three regions confronted with or threatened by terrorist attacks as a specific form of tourist crisis (Bali, Indonesia; Sinai, Egypt and Catalonia, Spain). Owing to the coincidence that during fieldwork the second attack on Bali happened it was possible to compare travellers before and after the attack and to test the conception of crises‐stable and crises‐sensitive factors (RQ1). Linear multiple regressions were run to detect significant influence factors on sensation seeking and holiday needs (based on the whole sample) (RQ2) and on risk perceptions and intercultural contact efforts (analysed separately for every destination) (RQ3).FindingsThe results in Bali predominantly justify the model of crises‐stable and crises‐resistant indicators. Considering influences on the stable level values referring to openness for change (self direction, hedonism and stimulation) and to self transcendence (universalism, benevolence) exert the highest influence on travel needs. The weak influences of sensation seeking on security feelings during a holiday lead to the conclusion that these two constructs have to be clearly differed. The perception of a convenient, relaxing atmosphere, a low awareness of risks on holidays and a commitment towards tourism‐related problems seem to be highly relevant for open contacts with the host society.Originality/valueThe empirical results of the study in Bali are of particular importance because there is still little scientific knowledge about the immediate psychological reactions of tourists to crises states in destinations. Highly relevant explanatory factors are reported in this study due to high effect sizes regarding sensation seeking, holiday needs and intercultural communication efforts.