Perceptions of the healthiest body in a market-integrating indigenous population in Argentina: Fat idealization and gendered generational differences.

Abstract

Market integration seems to induce gender-specific generational change in health-related perceptions of body size. We predicted that among the Qom of Argentina, younger women would perceive comparatively thinner bodies as healthiest, demonstrating thin-idealizing body norms, and older women would retain culturally rooted perceptions of heavier bodies as healthiest. As traditional and globalized body size ideals are different for men, we predicted that men would perceive normal bodies as healthiest and would not exhibit generational differences. We asked Qom adults (n = 273) residing in Namqom, Argentina to choose the healthiest body size from the Stunkard Figure Rating Scale (FRS). We performed multiple linear regression with age, gender, and body mass index (BMI) predicting healthy-body perception score. A majority of women chose overweight bodies as healthiest. As predicted, older women preferred heavier bodies compared to their younger peers; this generational effect was stronger among women clinically defined as underweight (BMI ≤19.99 kg/m2 ), and "normal" weight (20.00 kg/m2 ≤ BMI ≤24.99 kg/m2 ), as compared to women clinically defined as overweight (25.00 kg/m2 ≤ BMI ≤29.99 kg/m2 ) or obese (≥30.00 kg/m2 ). Men exhibited no generational effects and largely perceived bodies corresponding to a "normal" BMI as healthiest. Among Qom women, there is evidence for the adoption of the idealization of thinness as healthy alongside traditional perceptions that fat bodies are healthy.