Abstract
This article aims to analyze the results of a study concerning students’ perceptions of the role of media in the Albanian society, the way the messages given by the media are understood by the public and the effects media has on them. Eighty-two students of the branch of Journalism responded to both open and closed questions as well as to individual interviews. They strongly argued that the role of the media in the society is growing on a daily basis which calls for the need of the public to be educated on how to analyze and be critical of the information received by different media. However, the article concludes that professors and teachers are increasingly stimulating their students to think out of the box and to direct them towards not always accepting the status quo, per se, but rather think critically and with an open-mind. DOI: 10.5901/ajis.2015.v4n3s1p622
Highlights
Introduction and Research BackgroundResearchers all around the world have commented and laid down their own theories in regards to the realistic nature of the television (Gitlin, 1980, 1983, Marc, 1989)
Every individual knows this well, but what do students of journalism think about the role media plays in our society? What are their perceptions in regards to the news broadcasted on television or radio? What do they think about the audience: is the public able to distinguish between an opinion and a fact? Are the media consumers capable of analyzing and opposing untruthful news on the media?
The three research questions devised for this study were as follows: o What is the role of media in the society? o Is the public able to distinguish between truthful and false news on the media? o Is the news on the media a reflection of the reality we live in? The questionnaire was divided into two sections
Summary
Researchers all around the world have commented and laid down their own theories in regards to the realistic nature of the television (Gitlin, 1980, 1983, Marc, 1989). Kuhn (1982: 25), for instance, has stated in regards to the American culture, that television has become a part of their daily life, it has been accepted in their routine and daily tasks. The television can be considered as unique amongst the various media because its images have the capability of being unconsciously accepted by the viewers as images of reality and real life. We are surrounded by various media whenever and wherever we are Every individual knows this well, but what do students of journalism think about the role media plays in our society? What are their perceptions in regards to the news broadcasted on television or radio? The current study examines the perceptions of eighty-two journalist students of the second year of study at “Aleksander Xhuvani” University in Elbasan, Albania.
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