Abstract

Traditional sexual scripts are characterized by a gendered power inequality (male dominance vs. female submission) (Sanchez, Fetterolf, & Rudman, 2012). Although gender differences in a variety of sexual behaviors have been decreasing, research into sexual scripts provides some support for the existence of traditional sexual scripts adherence. Study 1a and 1b focused on men's evaluations of sexual script deviation in women (i.e., sexually assertive behavior) and the possible disapproval of these behaviors (backlash effects). Participants (381 and 382 self-identified heterosexual men) were presented with a randomly assigned vignette describing a hypothetical sexual scenario in which a woman behaved either sexually assertive or sexually timid. Both studies indicated that men to some extent expressed disapproval of sexually assertive women. With the aim to assess if backlash effects were due to women's sexual script deviation or if there was an overall negative evaluation of sexually assertive behavior irrespective of the target's gender, in Study 2 we focused on the perception of sexually assertive behavior in both women and men (N = 268). Although we found that gender role conformity was held for women, but not for men, the results suggest that the negative evaluation of sexual assertiveness was not due to script deviation, but that there is an overall conservative attitude toward sexually assertive behavior. Our study provides some insight into the motives of traditional sexual script adherence particularly for women.

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