Abstract
ABSTRACTThrough social network sites such as Facebook, people gain information about acquaintances that they would not gain from everyday life. This information typically highlights the most positive aspects of people’s personalities and lives. The goal of this investigation was to determine whether looking at another user’s Facebook profile influences perceptions of that individual’s socially desirable characteristics (e.g., intelligence, attractiveness). One group of participants viewed an acquaintance’s Facebook profile before providing evaluations, and the other evaluated the person without viewing Facebook. Results revealed that participants who viewed another person’s Facebook profile evaluated that person more favorably than those who completed a control task (Study 1) or wrote about the person from memory (Study 2). Theoretical and practical implications are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
