Abstract
The perception of the importance of IT entrepreneurs plays a vital role in influencing the business performance. Positive perception of the importance of IT knowledge is a necessary approach in achieving and determining the adoption of the business marketing goals. This study was carried out to find out the IT knowledge among small and medium industries (SMIs) in Malaysia. The research has seen the perception of SMEs and their views on IT knowledge. The study involved 285 SME businesses throughout the state which are registered with SMIDEC using a random sampling method. A total of 102 (35.7%) questionnaires were used for this study. This study found that the respondents gave a positive perception of the IT knowledge among the small and medium industries and gave many benefits either directly or indirectly to their business. The findings of this study could be used by academicians to study importance of the IT knowledge among the small and medium industries and provide advisory service to SME entrepreneurs who are enthusiastic about online marketing.
Highlights
By the 21st century, the global economy is increasingly moving towards a form of knowledge economy
This study focuses on the knowledge of Information Technology (IT) among SMEs
This section contains 10 questions pertaining to the respondents including gender, age, marital status, race, education, business location, age of business, annual sales, number of employees and type of business using a closed question format that required the respondent to answer a statement by choosing a scale that is determined
Summary
By the 21st century, the global economy is increasingly moving towards a form of knowledge economy. Knowledge of IT in SMEs will explain the level of knowledge of computer technology of SMEs and to what extent and how they use technology to obtain information to manage business dealings In this regard a positive perception will have a positive impact in performing IT. SMEs should know the role of IT and ICT, especially e-marketing in improving and expanding markets for their products Basic skills such as using e-mail, will lead to an increased use of ICT, that is, e-marketing, e-commerce as well as e-business. Expected results of this study can provide knowledge and awareness of SME entrepreneurs on the importance of IT to improve productivity to expand the market for their products in developing their businesses and contribute to the GDP of the country.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
