Perceptions of Femininity in Leadership: Modern Trend or Classic Component?

Abstract

Recently, leadership theorists have commonly suggested that leaders should demonstrate new, arguably feminine, leadership behaviors. This contrasts with traditional stereotypes of leadership as strictly masculine. However, leadership research has a long history of recognizing two categories of leadership behaviors, initiation of structure and consideration, which appear to reflect stereotypically masculine and feminine behaviors. In the current study, 24 undergraduate volunteers rated traits of purported leaders based solely upon their viewing of the leaders’ faces. These faces were visually impoverished so that the raters had to rely on implicit personality theories of leaders to guide their ratings. The results demonstrate that participants’ ratings of purported leaders’ masculinity and femininity indeed correlate very closely with their ratings of initiation of structure and consideration respectively.