Abstract
Clean milk production is one important aspect in enhancing the quality of milk. It is important to know farmers\\\\\\\' perception about it. With this view, present study was undertaken with the objective of understanding perception of dairy farmers about clean milk production. The study was conducted in six villages of Gadag district of Karnataka state. A total of 180 respondents were interviewed. Perceptions of the farmers regarding family manpower involved in dairy farming, personnel involved in milking, dairy income, intention to produce clean milk, price dependence for following clean milk production, reasons for following cleanliness measures in milk production, sale price received for milk and satisfaction for the price they received for milk were studied. Most of the dairy farmers expressed their willingness to follow clean milk production measures. Further, most of them were ready to follow such measures even if they were not paid more price for milk. Farmers practiced clean milk production measures mainly to follow regulations at the dairy co-operative society followed by to avoid spoilage of milk. Dairy farmers largely neglected impact of cleanliness on animals\\\\\\\' udder and health, about milk contamination causing health hazards. Milking was mainly a domain of women. For over 80 % farmers, dairy farming provided a moderate income as portion of their total family income. Majority of the producers were not satisfied with price they were getting for milk. Hence, the study recommends, requisite facilities and guidelines from the agencies concerned are needed to be provided to the dairy farmers to adopt clean milk production practices. Proper education to the farmers regarding importance of clean milk production from health, marketing and animal health point of views needs to be given. There is need to give more importance to women in dairy farmers\\\\\\\' trainings. The study also suggests offering satisfactory price for milk to hasten the process of adoption of clean milk production practices by the dairy farmers.
Highlights
IntroductionIndia being the highest producer of milk in the world has great potentiality to tap of the emerging global marketing opportunities
Dairying forms a major component of livestock sector in India
Perceptions of the farmers regarding family manpower involved in dairy farming, personnel involved in milking, dairy income, intention to produce clean milk, price dependence for following clean milk production, reasons for following cleanliness measures in milk production, sale price received for milk and satisfaction for the price they received for milk were studied
Summary
India being the highest producer of milk in the world has great potentiality to tap of the emerging global marketing opportunities. There is a lot of potential in India to increase milk production. India has made rapid strides in enhancing the quantity of milk produced. Major constituents for milk production in dairy industry in India are small, and marginal farmers and unit of production is small (Khatkar, 2007). Limited access to mass media and illiteracy among our farmers are the main causes of ignorance regarding the quality norms and the advantages in producing quality milk. There by the Indian dairy industry is in a highly disadvantaged position in milk market. There is urgent need to educate millions of milk producers to improve the quality of milk and milk products
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