Abstract
This paper describes a study on the effect of brand names on men's perception of quality and price of slacks according to age, income, and socioeconomic class. Results of the study indicate a significant difference in attribution ofqualityfor those subjectsfamiliar with all labels used in the study. Subjects not familiar with labels judged the quality to be the same.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
